This means that when you use the app while walking around Cava de’ Tirreni you will be surrounded by content (videos, audio, multimedia and interactive experiences) that was designed to “augment” the ordinary reality of the city and its surroundings.

This is a novel concept which mixes advanced forms of tourism with innovative narratives: you will be able to experience the plot unfold while traversing the beautiful 15th century architectures in Cava de’ Tirreni and, in the meantime, learn about traditional productions, nature and landmarks.

The narrative itself is of a novel kind: it is not a plain, narrative story, as found in ordinary movies. In “This Coffee is the End of the World” the story simultaneously fills the territory, as multiple characters act and express their emotions and points of view on the plot: The End of the World.