WELCOME: greetings for everyone, general introductions, overview of the next days, getting to know each other.
INTRODUCTORY SEMINAR: we will introduce the technologies which we will use during the workshop; we will outline and collaboratively build our working strategy for the next days; we will introduce the key concepts of ubiquitous publishing, a theoretical and research background, and point out the reference sources for concepts, theories, technologies and techniques which are used to build our approach.
CREATION OF WORKING GROUPS: many of the activities of the workshop will require working in groups; we will form some groups according to skills, desire to confront with specific issues and according to our strategy. Groups will be formed based both on the types of activities which they will perform (software development, cross-media design, ubiquitous content management, strategy, post-processing, access and usability, experiences...) and to organize the content hiking sessions (see next sections)
CONCEPT CREATION: we will analyze how an ubiquitous publication is conceived, from scratch; from the creation of the idea, to the definition of the concept, to the choice of technologies, to the creation of a business model to make it sustainable, to the definition and planning of the whole implementation cycle.
DAY 2 / DAY 3
GOOD MORNING AND RECAP: these sessions introduce each day. We will use them to go over the themes touched the previous day, to open up discussions and to organize the rest of the day.
CONTENT HIKING: the groups formed on the first day will each be assigned a mission in which we will all go and visit some of the most interesting and outstanding people, operators and places of the Amalfi coast. Be it famous or hidden landmarks and ancient ruins, the producers of the best mozzarella in the world, the thousands years old producers of wonderful wines, the last keepers of incredible traditions across food, architecture, arts and crafts, design, or the best emerging innovative entrepreneurs. We will visit them and produce a story through images, videos, interviews and articles, and we will create all this so that it will be accessible and usable through ubiquitous technologies such as augmented reality and location-based services. The practices of anthropology and ethnography will be used as well as the skills on technology and design.
DEVELOPMENT GROUP/DESIGN GROUP: the groups will split among the ones which are more focused on technology and the ones more focused on information and experiences. Each of the resulting working groups will work on the project which will be presented at the end of the workshop, and which will create the platform which will live beyond this first instance of RWR, and be expanded and extended in its next editions. A full design/development cycle will be covered during the workshop: creative brief, benchmarking, targeting, conceptualization, information architecture and design, experience design, iterative creation of the prototypes, creation of the technological architecture, interconnection with social networks, development, usability testing, deployment and launch.
UBIQUITOUS PUBLISHING: the teams will join back together and work on the production and post-production of the content. The layers of information will be created, the stories will be prepared to be usable across multiple devices and interaction metaphors, the multimedia contents will be re-encoded, formatted, post-processed, embedded into interfaces and interactions, informations will be geo-referenced, positioned in three-dimensional space, and attached to the interactive experiences.
UBIQUITOUS MOVIDA: we will engage the wild nightlife of the Amalfi coast, with a mission: create the best augmented reality experience dedicated to such an open, fun, multi-faceted, multi-cultural nightlife scene. Informative, entertaining, engaging, and getting everyone in the streets involved into expressing themselves. We will go to some of the hottest spots in the nightlife of the Amalfi coast and ubiquitously capture it, to be included in the publication.
The Ostello Cava will host the Digital Ethnography Week End promoted by the Centro Studi di Etnografia Digitale in the days immediately following RWR.
The event features an impressive list of contributors and themes. Among others Alberto Abruzzese, Alex Giordano, Adam Arvidsson, Robert Kozinets, Alessandro Caliandro, Stefano Pace, Bernard Cova, Bertram Niessen, Piergiorgio degli Esposti, Nathan E. Hultman, Elanor Colleoni, Alfonso Amendola, Roberta Bartoletti and Luisa Leonini will confront with the current scenario of Digital Ethnography.
more info can be found here:
The results of RWR will be presented by FakePress during this important event.
We would most enjoy if one, some or all the workshop participants would like to join us in the presentation of the workshop and of the resulting ubiquitous publishing platform.
RWR participants are, thus, invited to prolong their stay in Cava dei Tirreni and to collaborate with us in the presentation of RWR.
It is a great chance to present your work, your interest in ubiquitous publishing, and to put your art/practice/business in contact with some wonderful people from all over the world.